Documented Success
2074%
Sales Increase
$150M+
Company Annual Revenue
Q1 Profit
= Prior Full-Year Profit
Featured Case Study
From Possible Shutdown to 2,074% Sales Growth
A large U.S. floral grower’s e-commerce brand had underperformed for six years and was being considered for closure. By aligning its channel strategy, product assortment, brand positioning, customer experience, and fulfillment operations, it was transformed into the company’s highest-performing e-commerce brand.
Results: 2,074% sales growth, a full year’s previous profit generated in one quarter, and refunds reduced to nearly zero.
The Process
01 - Business Diagnostic
A comprehensive assessment of business performance.
Examine performance data, processes, customer experience, revenue opportunities, operational workflows, and fulfillment to uncover the specific issues and opportunities with the greatest financial and operational impact.
02 - Strategic Action Plan
A clear roadmap from findings to execution.
Diagnostic findings are translated into a prioritized action plan defining what needs to change, why it matters, how it will be executed, and the performance measures used to evaluate results.
03 - Implementation Oversight
3-6 months of hands-on transformation leadership.
Lead and oversee implementation across the business, working with internal teams to keep initiatives moving, resolve obstacles, measure results, and adjust the strategy as real-world performance reveals new opportunities.
Founder-Led by Design
Every Angico engagement is led directly by Angico's Founder, Andrea Coburn- from executive interviews and operational observation through strategy development and implementation oversight. Clients receive senior-level attention throughout the engagement, without being handed off to junior consultants. That continuity creates a true working partnership with leadership, informed by more than 25 years of business ownership, sales, management, and operational experience.
Recommendations are developed through firsthand investigation, seasoned judgement, and close collaboration- not a standardized package.
Cross-Functional Perspective
Angico examines the business as one connected system- from market positioning, customer acquisition and experience, through pricing, operations, inventory, and fulfillment.
Andrea brings a highly analytical mind, disciplined work ethic, strong commercial instincts, and the persistence to keep digging beyond the first plausible explanation. She studies performance data, conducts deep market and competitive research, interviews leadership and frontline teams, and observes how work actually moves through the business. She is particularly skilled at recognizing connections that are easily missed when each team is focused only on its own function.
Rather than treating declining sales, margin pressure, operational delays, or customer dissatisfaction as isolated problems, Andrea traces the dependencies among them to identify where decisions, processes, or communication are suppressing performance and profit. The result is a clear distinction between symptoms and root causes- and a focused path toward the changes capable of producing the greatest measurable return.
Built for Real-World Execution
Angico translates its findings into a practical course of action, with each recommendation considered in relation to the wider business so that changes across functions reinforce one another. Andrea remains actively engaged throughout implementation to keep decisions moving, coordinate changes across functions, observe how they perform under real operating conditions, remove obstacles, and pivot when new information reveals a stronger path forward. That active oversight allows the strategy to evolve without losing momentum, keeping the work aligned with the business and focused on measurable improvement.
Cross-Functional Growth Strategist
Helping established businesses find and fix the gaps between functions that suppress revenue, erode margin, and limit growth.
Growth rarely breaks in just one place. Angico Strategy Group analyzes the entire business- customer acquisition, customer journey, revenue conversion and optimization, operations, and fulfillment. Angico identifies where performance is being lost, redesigns how those functions work together, and leads the transformation through implementation and measurable results.
Andrea Coburn
Founder & Principal
Ready to Identify What is Limiting Your Business's Performance?
You don't need to have every problem fully defined before reaching out. Let's have a confidential conversation about what you're seeing, what isn't working, and what you want to change. Together, we can figure out how Angico can help your business move forward.